Marketing Demystified
Developing a winning marketing strategy using a Fractional CMO doesn't have to be complicated. But it’s a sure bet to reaching your revenue goals.
Developing a winning marketing strategy using a Fractional CMO doesn't have to be complicated. But it’s a sure bet to reaching your revenue goals.
Your marketing strategy requires solutions for more lead sourcing, engagement and qualification than ever before. We provide sales funnel predictability through the alignment of marketing and sales teams, processes and technology—and help you measure everything.
We help you develop the ICP (Ideal Customer Profile), buyer personas and differentiated marketing playbooks for your target market.
We work with you to build multi-channel engagement programs with the goal of soliciting sales qualified leads.
With strong analytical acumen, we can help you mine the data and KPIs that provide deep insights into campaign, conversions and pipeline health.
If you’re a high growth B2B tech company and have hit the proverbial revenue wall, have difficulty generating quality leads, boosting average order values, or lifting conversion rates—you can leverage a Fractional CMO with first hand experience and a proven track record of boosting revenue quickly.
You want an objective and experienced perspective and guidance on your go-to-market strategy, team, and commercial tactics to accelerate your growth and set realistic revenue expectations.
Your growth trajectory has stagnated or is in decline due to lack of marketing and/or increased market competition. You need to hit the ground running but do not have the time or budget to hire a full in-house team.
Your marketing is ineffective, inconsistent and out of sync with sales. Moreover, it is not easily measured. You are in need of market analysis and a strategic plan to support future growth plans.
We’ve built a team of elite marketing consultants with a wide range of skills in various B2B technology SaaS companies.